KVA - Industry Insights

Industry insights from KVA

Our team of specialists give you their expert commentary and insights on everything from creativity and culture to technology and healthcare in the Metaverse.

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Thought Leadership
Is OpenAI and Q* a threat to humanity?

OpenAI's recent tumultuous journey, marked by Sam Altman's swift departure and return, unfolds against the backdrop of Q*, a potential game-changer in the pursuit of artificial general intelligence (AGI).

30th November 2023
Thought Leadership
Hormone replacement therapy in women with breast cancer – what next?

Hormone replacement therapy (HRT) is widely used and celebrated amongst the general female population. There has been much debate over the benefits and risks of HRT and there remains confusion about who these therapies are suitable for.

31st October 2023
Thought Leadership
Finding inspiration in my father’s shelving and my mother’s poetry

There’s inspiration everywhere when you take the time to look for it. Go get inspired! If you’ve ever been inspired by a friend or family, drop us a comment below. We’d love to know!

11th October 2023
Thought Leadership
Director of Culture and Kindness: the lowdown

Our Director of Culture & Kindness explains why we were the first in the world to bring this role to agency life

9th May 2023
Thought Leadership
The science of reading: the many benefits linked with reading for pleasure

We all know that reading has its benefits, but do you know how many there are and how much reading each day could help you?

1st March 2023
Artificial intelligence and diabetes; how advances in technology have liberated patients

Accelerations in type 1 diabetes biotech, the best is yet to come! Mollie Hillis, Senior Account Executive with T1DM, explores the amazing technology advances over recent years and the positive impact this has on patients.

23rd February 2023
Thought Leadership
Small words with a lot of power!

Small words with a lot of power! Our Senior Digital Designer, Hannah Cox, delves into the world of microcopy. Starting with, what is microcopy?

31st January 2023
Thought Leadership
Web3 and Blockchain: demystifying the lingo

In our latest blog, Lead Developer Dan Prior, breaks down the basics of Web3 and how it's set to revolutionise the way we interact online.

16th January 2023
Press Release
World-renowned creative icon Jeremy Perrott joins KVA

'We are delighted to welcome Jeremy to KVA in a board advisory role. Needing no introduction, Jeremy has achieved fantastic success over the years for large agency networks. Recognising the power and purpose of KVA as an independent, we look forward to continue providing our clients with world-class creative.'

13th January 2023
Thought Leadership
The problem with problems: being solutions-focused to build a positive workplace culture

We explore how adopting a can-do, positive attitude can help your employees and company culture move away from negative thought-cycles and move towards a ‘glass half full’, solutions-focused mindset.

23rd November 2022
Thought Leadership
The 22,367-page branding guideline

When we are creating for the metaverse, do we need to change the way we think about branding and how we talk to our audience? Maybe we should look at how we should start building communities within these brands.

7th November 2022
Thought Leadership
Metaverse - A technical revolution

The future power of the Metaverse is the ability to access any product or service, at any time, as easily as possible. Connecting people and communities around the world in a moment in time. We are about to witness the biggest technical revolution of our lifetime unfold...

21st October 2022
Press Release
KVA appoints new board member and expands global footprint with opening of office in Japan

KVA announces the opening of a new office in Tokyo, Japan by newly appointed Director, Chris Tilly. The award-winning agency’s presence in the Asia Pacific market will help expand its outreach as well as increase its ability to service current and future clients.

16th September 2022
Thought Leadership
Random acts of kindness: the science

Hannah Ridgley, our Director of Culture and Kindness, delves into the scientific evidence behind kindness, and how being kind can improve our physical and mental health.

18th August 2022
Thought Leadership
Ableist privilege in tech

Ableist privilege is just as important and much the same as white privilege or male privilege, although frequently forgotten. Being mindful of ableist privilege in technology is vital and we must be willing to consider alternative solutions that provide a more accessible, inclusive and simple experience for everyone. KVA Health’s Senior UX Designer, Hannah Cox, asks us to consider what more we can do

3rd August 2022
Targeted therapies offer people with acute myeloid leukaemia (AML) a new hope

Scientists have recently uncovered a new way of targeting leukaemic stem cells in patients with acute myeloid leukaemia (AML), while leaving healthy stem cells unharmed. Could this provide a new hope for people with AML?

25th July 2022
Thought Leadership
A side of extra virgin olive oil mashed potato with my exhibition stand please

Creating an exhibition stand, either virtual or physical, that people will remember is a little bit like fine dining. It should be an experience, and a Michelin star one at that.

21st July 2022
Thought Leadership
A conversation with my avatar self

I’m a strong believer in listening to yourself. So recently I had a conversation with my own avatar to find out what's happening with the metaverse and Web3 in healthcare. It was quite enlightening. See what you think…

1st July 2022
Thought Leadership
To podcast or not to podcast?

Whether it's listening in the car or whilst hoovering, podcasts are integrated into our daily lives these days. Is pharma slow on the uptake though? On #medcomms day we explore the power of the podcast and show why it should be an essential part of HCP medical education programmes.

22nd June 2022
Thought Leadership
Being a good mentor

Mentoring is an incredibly powerful tool to help empower and support every member of the team to strive to be the best they can be. How can we make sure that we are the best mentors we can be?

10th June 2022
Thought Leadership
For me, the COVID lockdown never ended...

While most people are vaccinated and getting used to life post-COVID, a subset of the population have remained on high alert since the first lockdown of March 2020. Do recent MHRA approvals mean these immunocompromised individuals may finally be able to escape their two-year lockdown?

26th May 2022
Have we cured HIV?

With the recent announcement that a third person has now been cured of HIV, do we have the answers needed to eradicate this disease? Our Associate Medical Writer, Vicky Smith, investigates this and discusses the impact on treatment of HIV going forward.

19th May 2022
Thought Leadership
I love your brain

It wasn’t an eureka moment in the shower, but it was close enough. I was brushing my teeth one Saturday morning, studying my reflection and wondering how my beard had become so grey when I had an idea.

13th May 2022
Thought Leadership
The true meaning of resilience

Resilience is an important characteristic in the workplace, but have we lost touch with what it truly means? Our Director of Culture & Kindness, Hannah Ridgley, explores how a corporate culture of working without adequate downtime or recovery can be damaging to employee well-being, and asks us to take another look at how we define resilience.

3rd May 2022
Thought Leadership
A vaccine for malaria: what does it mean for the future?

Malaria is treatable and preventable. Despite this, malaria killed more than 629,000 people worldwide in 2020. On World Malaria Day 2022, our Associate Medical Writer, Vicky Smith, delves into treatment options for malaria and how approval of the first malaria vaccine may impact these stats.

25th April 2022
World Haemophilia Day 2022: what next?

Haemophilia. A word recognised by most people but understood by few: “the one that means you bleed a lot”. But for people with haemophilia (PwH), it is anything but that simple.

14th April 2022
Thought Leadership
Has advertising forgotten something important?

Has the advertising industry forgotten something important, how to create interesting narratives that the intended audience can truly engage with? Here is our Creative Director's thoughts on the topic.

8th April 2022
Do bums on seats matter anymore?

Do bums on seats matter anymore? Our Head of Business Development, Katie Corbin, asks whether in-person delegate numbers should really be an indicator of a successful tactic or whether it’s an outdated way of thinking.

30th March 2022
Targeted therapies - look how far we've come

We've come a long way in treatments for CML and there are interesting times ahead. Our Senior Medical Writer, Isabelle Sotheran looks at recent developments in targeted therapies that are soon to be welcomed by the CML community.

24th March 2022
Thought Leadership
The great migration to companies that care

In many industries at the moment, recruitment is difficult, with employees moving companies every year or so. Our Director of Culture and Kindness, Hannah Ridgley, shares her thoughts on how to maximise employee engagement and retention.

15th March 2022
Thought Leadership
The meeting has left the building

At KVA we like to stay ahead of the curve and a few weeks ago we made the decision to move to our Metaverse office. Our Creative Director shares his thoughts on the experience and why there is no going back.

8th March 2022
Thought Leadership
Rare Diseases Awareness Day 2022: what are rare diseases?

One of our Senior Medical Writers, Dr Rebekka Harding-Smith shares some insight into rare disease research & how advances in scientific technologies can help

28th February 2022
Thought Leadership
No turning back

The digital revolution has truly begun in healthcare communications, let's make sure it continues.

24th February 2022
Thought Leadership
We need a great idea... advertising is about to evolve

The metaverse is here, but are traditional advertising methods going to be good enough to communicate in it or are we going to need to think of something new?

7th February 2022
The professional divide on the 4-day working week

Will a 4-day work for every company? Hannah Ridgley, our Director of Culture and Kindness, gives her perspective.

20th January 2022